This report presents results of the evaluation of WIPO’s corporate. communications activities and their contributions to WIPO’s brand and reputation. The major objectives of this evaluation were to:(a) Assess the contribution of WIPO’s corporate communications functions and activities to the SRP and SG VIII;
(b) Analyze whether the current governance system and operational structure facilitates achievement of MTSP outcomes;
(c) Identify any success factors or weaknesses and draw lessons from them; and
(d) Provide necessary, propose recommendations. The evaluation was conducted between March and July 2017.