Overview
A rationalistic organisation model asssumes that individuals in an organisation will make rational decisions on behalf of their organisations. However, if this is the case, why do evaluation recommendations not reach a 100 percent implementation rate? The goal of this guide is to recognize, identify and address human bias when engaging in evaluation by using the knowledge produced by behavioral insights and “nudges” to increase the usefulness and impact of evaluations. The World Intellectual Property Organization (WIPO) Evaluation Section has designed this Behavioral Insights guide and the ENABLE WIPO Evaluation Approach as a practical resource for a wide range of stakeholders interested in integrating BI to their evaluation or aiming to strengthen the impact of evaluations by identifying strategies to address behavioral challenges affecting evaluations