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Formative evaluation of the communication processes used for the national Measles Rubella vaccination campaign
Overview
The MR vaccine campaign in most states in India has been completed and the Government of India has decided to introduce the MR vaccine into the routine immunisation schedule. This decision makes this evaluation relevant and its findings, recommendations and lessons learnt useful, not only for UNICEF but also for the Government of India.
The overall purpose of the assessment is to determine if, and to what extent, the communication processes for the measles and rubella campaign have been relevant, effective, efficient, and sustainable. The evaluation will not seek to assess UNICEF’s support specifically; however, where findings can be relevant for UNICEF’s work, these will be considered.
This formative evaluation will, therefore, highlight critical issues and challenges, provide essential lessons from implementation, document any local innovations, and submit a set of recommendations. Through this evaluation we are not going to measure impact but understand ‘what’ worked and what did not – and more importantly, ‘why’. It will also assist in identifying and understanding the characteristics – interests, behaviours and needs – of communities that influence decisions and actions related to immunisation.
It may be noted that the human rights-based approach to evaluation will be mandatory in this evaluation, especially during primary data collection. This has been further explained in section 6 on ‘Ethical Considerations’.
UNICEF desires to now conduct a formative evaluation of these communication processes. The evaluation will be conducted on four of the five ‘OECD-DAC Criteria for Evaluating Development Assistance’ (relevance, effectiveness, efficiency, impact, and sustainability). Since this is a formative evaluation, and since the MR campaign began only a year ago (refer to the dates of launch in Annexure B of the Terms of Reference), it is difficult to capture impact.
Evaluation objectives
Report Details
| Year Published | |
| Type | |
| Joint | No |
| Partner/s | N/A |
| Consultant name | |
| Agency Focal Point | Alka Malhotra |
| Focal Point Email | amalhotra@unicef.org |
| Managed by Independent Evaluation Office | No |
| Geographic Scope | Country |
| Country/ies |
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Formative evaluation of the communication processes used for the national Measles Rubella vaccination campaign
