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Measuring the Impact of SMS-Based Interventions on VMMC Uptake in Lusaka Province, Zambia
Overview
This RCT had one primary aim and four secondary aims.
The primary aim was to:Measure the impact of the two campaign strategies on VMMC uptake.
Secondary aims were to measure intermediate outcomes and understand campaign effectiveness:
1. Measure the impact of the two campaign strategies on self-reported intention to receive VMMC among Zambia U-Report participants in Lusaka Province.
2. Measure the impact of campaign messages on engagement with U-Report counselors.
3. Obtain qualitative insights on SMS-based VMMC behavior change to guide potential at-scale operations or program modification.
4. Map intervention costs and cost-effectiveness.
This evaluation was designed to answer the question: What are the impacts of two different SMS-based campaign strategies on VMMC uptake?
Report Details
| Year Published | |
| Type | |
| Joint | No |
| Partner/s | N/A |
| Consultant name | |
| Agency Focal Point | Lovemore Mhuriyengwe |
| Focal Point Email | lmhuriyengwe@unicef.org |
| Managed by Independent Evaluation Office | No |
| Geographic Scope | Country |
| Country/ies |
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Measuring the Impact of SMS-Based Interventions on VMMC Uptake in Lusaka Province, Zambia
