This RCT had one primary aim and four secondary aims.
The primary aim was to:Measure the impact of the two campaign strategies on VMMC uptake.
Secondary aims were to measure intermediate outcomes and understand campaign effectiveness:
1. Measure the impact of the two campaign strategies on self-reported intention to receive VMMC among Zambia U-Report participants in Lusaka Province.
2. Measure the impact of campaign messages on engagement with U-Report counselors.
3. Obtain qualitative insights on SMS-based VMMC behavior change to guide potential at-scale operations or program modification.
4. Map intervention costs and cost-effectiveness.
This evaluation was designed to answer the question: What are the impacts of two different SMS-based campaign strategies on VMMC uptake?
Year Published | |
Type | |
Joint | No |
Partner/s | N/A |
Consultant name | |
Agency Focal Point | Lovemore Mhuriyengwe |
Focal Point Email | lmhuriyengwe@unicef.org |
Managed by Independent Evaluation Office | No |
Geographic Scope | Country |
Country/ies |