The main objectives of the present study are two folds:
• To evaluate the reach and recall of Television and Radio campaign of Meena
communication strategy for girls’ education
• To get the diagnostics of Meena Campaign for girls education
Based on the abovementioned objectives, some of the key variables that were
addressed are mentioned thus.
• Assess exposure and recall of the campaign
• Assess post viewing response in terms of change in attitudes and perceptions
• Identify any negative/dislikes associated with the communication
Year Published | |
Type | |
Joint | No |
Partner/s | N/A |
Consultant name | |
Agency Focal Point | Lovemore Mhuriyengwe |
Focal Point Email | lmhuriyengwe@unicef.org |
Managed by Independent Evaluation Office | No |
Geographic Scope | Country |
Country/ies |