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MEENA CAMPAIGN EVALUATION
Overview
The main objectives of the present study are two folds:
• To evaluate the reach and recall of Television and Radio campaign of Meena
communication strategy for girls’ education
• To get the diagnostics of Meena Campaign for girls education
Based on the abovementioned objectives, some of the key variables that were
addressed are mentioned thus.
• Assess exposure and recall of the campaign
• Assess post viewing response in terms of change in attitudes and perceptions
• Identify any negative/dislikes associated with the communication
Report Details
| Year Published | |
| Type | |
| Joint | No |
| Partner/s | N/A |
| Consultant name | |
| Agency Focal Point | Lovemore Mhuriyengwe |
| Focal Point Email | lmhuriyengwe@unicef.org |
| Managed by Independent Evaluation Office | No |
| Geographic Scope | Country |
| Country/ies |
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MEENA CAMPAIGN EVALUATION
